Digital Marketing Consultant

For a Search Engine Consultant, Marketing is fundamentally an exercise in finding a group of people with a common desire, want or problem, and then figuring out how to get them out of pain or give them a way to get what they want.

You offer "Want Fulfilment" and/or "Pain Elimination." Marketing and selling is as simple as that.

To explain futher:

All sales emails or sales letters boil down to this message: "Hey, here's how to "get-want" or here's how to avoid pain.”

But you can’t be everything to everyone. You must focus on specific people and give them what they want. Or help them solve their problems and get rid of the resulting pain. Find a group of people with a problem you can solve.

Want to make money?

 

Now let's look at some details. Not many marketers or even teachers of marketing understand the real purpose of having a target market. The idea behind target marketing is this: You can't afford to reach everybody in the world with your advertising or marketing message. What's more, you have competitors who are trying to get your potential customers to buy their products. So how do you compete?

The way you do it is by focusing on a group of people with needs you can satisfy better than can your competitors.

Target Market

 There are a lot of common mistakes when choosing a target market: Targeting people you can’t reach. Choosing a target you cannot afford to market to. Choosing a market that does not want your product.

Here's how you start benefit immediately by finding your concept market :

 

Step One: Make a list of your passions and interests, and topics you know a lot about Step Two: Identify people who share your passions or interests? Step Three: Figure out if they buy products or services related to that passion or interestStep Four: Figure out if you can reach this group via forums, newsletters, joint ventures, magazine ads, mailing lists or card decks?

If so, you may have just identified your target market.

If you would like further information please contact me, Your Search Engine Consultant