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Turning Clicks into Conversions

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Quick Conversion Tips

With the recession in full swing and sales now quiet, this is the ideal time to start looking at your website to see what can be done to help improve your conversion rate.

Below you will find a few handy tip which can help you tweak your site to become a conversion machine.

A few back to basic pointers on copy and design for your site:

Urgency Copy

‘Your Product’ is now on a limited time special offer– it will sell out so Buy Now! Only X-Amount left in stock – it works that’s why QVC do it.

Clear Call to Action

Take a quick look at your site. Do the visitors on your site know what it is you want them to do? and How they should do it?

Crossing off pricing

Dell do this, so why don’t you give it a try?
Customers like to know they are getting a good saving.
Don’t be afraid to show the old price and cross it out!

Deadline

Always try to add a date to the promotion, and give a count down.
The amazing £50 off Credit Crunch Discount will only last for 5 more days!...etc
Consumers will purchase but they will make sure it’s a bargain when they next buy.

4 quick adjustment that will help increase your conversions:

Remove and unnecessary text or other distractionsClarify your Company USPBe certain your navigation is as goods as it can beProminently display the guarantee

Trust and credibility are vital to making your website persuasive. Can you do anything to your site to improve this?

Trust + Credibility = Confidence
Confidence = Conversion

Make sure you give the visitors to your site everything they need to know.
If they have everything they need right were they are, they do not need to stray away to find out the one piece of information that they really need to make that all important click.

Some quick questions to ask yourself about your site:

Is the look and feel of your website professional?  Is the navigation obvious and simple? Are the graphics and text appropriate and well chosen? Are you action buttons and links easy to find? Does the page grab visitors attention in 8 seconds? Does the page stimulate interest and reinforce the readers confidence about being in the right place? Does the page inspire the desire to take the action of clicking closer to a conversion? Is how to take that action obvious and easy?

And Remember:

Whatever you do, make sure you split test the changes to monitor the results of all your hard work