Overview
Where others see obstacles, I see pathways to progress.
I’m a strategic innovator dedicated to driving meaningful outcomes by blending creativity, data-driven insights, and practical execution. With expertise in identifying, articulating, facilitating, negotiating, and delivering outcomes as well as being a hands-on practitioner of product ownership, service design, and user research, I help executives and their teams navigate complexity, unlock potential, and deliver results that matter.
I specialise in engaging with executives and teams to optimise value, reduce risk, and drive sustainable impact. I thrive at the intersection of strategy, innovation, and execution, helping leadership teams unlock potential and drive outcomes that truly matter. With a unique ability to see the big picture while focusing on the details that make a measurable difference.
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My approach ensures that innovation is not just about ideas—it’s about delivering meaningful outcomes that drive progress.
Current Professional Development
CMI Level 7 Certificate in Strategic Management and Leadership

Completing 2025
Career Summary
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Freelance

Regional Practice Lead - Sparck South
BJSS / SPARCK
2024 - present
I provide leadership for the South Region, supporting a multidisciplinary team of 29 people across product management, service design, user research, and content design. I align strategic vision with execution, optimising processes and ensuring high-value, sustainable results.
Digital Design Consultant
BJSS / SPARCK
2023 - present
I work across service design and user research, collaborating closely with clients and stakeholders to drive balanced outcomes. I facilitate workshops, gather insights, and present evidence-based recommendations to optimise services, enhance user experiences, and inform strategic decision-making.
Product Management, Service Design & User Research
Self Employed
2020 - 2023
I provided hands-on product management, service design, and user research services to public and private sector organisations, delivering high-quality work. I also designed and delivered training, equipping teams with the skills to drive user-centred, outcome-focused improvements.
Experience Design Manager
Nationwide Building Society
2018 - 2019
I made significant strides towards unifying product teams that were previously working in isolation. My strategic approach dismantled silos and fostered collaboration, culminating in the launch of a coherent and efficient mobile banking application. This initiative not only improved inter-departmental synergy but also delivered a seamless user experience for our members.
Industries
Public Sector & Government
I support government organisations to harness digital, data, and technology, transforming public services for efficiency, accessibility, and impact. Through strategic research and service design, I streamline operations, enhance decision-making, and align services with policy and user needs.
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Department for Energy Security and Net Zero (DESNZ)
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Department for Education (DfE)
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Department for Environment, Food & Rural Affairs (DEFRA)
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Maritime and Coastguard Agency (MCA)
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UK Research and Innovation (UKRI)
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Forestry Comission
Sports & Entertainment
Through UX design, journey optimisation, user research, and information architecture, I enhance digital experiences, improve product performance, and create seamless user journies. My work aligns business goals with audience needs, driving engagement, efficiency, and long-term growth.
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FIFA
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Sky Betting & Gaming
Financial Services & Banking
I help financial institutions optimise digital services, leveraging data and technology to improve operational resilience, regulatory compliance, and customer experience. I have helped banks evaluate product-market fit and value propositions to refine offerings, drive market differentiation, enhance customer adoption, and enable long-term strategic growth
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Volkswagen Financial Services (VWFS)
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HSBC
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Lloyds Bank
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Nationwide Building Society
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Nationwide for Business
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Next Pay
Retail & Ecommerce
I work with executives and delivery teams to transform retail and e-commerce experiences by leveraging data, AI, and UX strategy to create seamless, personalised customer journeys. My work optimises operations, enhances digital engagement, and drives commercial growth through innovative, user-centred digital transformation.
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Next Ltd
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Holland & Barrett
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Farnell
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Zalando
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Superdry
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Rapid Climate Control